LIDEN ENTERPRISES, LLC

LEADERSHIP INNOVATION DEVELOPMENT ENTERPRISE NETWORK™

OUR MISSION STATEMENT:

LIDEN Enterprises, LLC will incorporate innovative technology, political strategic analysis, public relations, and general management techniques to provide clients with the knowledge, tools, and power to accomplish their objectives. We will give businesses, individuals, and organizations the ability to outsource the required expertise to successfully navigate the complexities and the changing paradigms of the political and corporate community.

Dennis V. Berwyn, MBA

President of LIDEN Enterprises, LLC, bases his more than 30+ years of experience on his worldwide perspective; studying and residing overseas. He is fluent in both French and German. His broad based knowledge of management, business, politics and internet consulting, coupled with his uncompromising integrity, honesty and dependability have consistently provided excellent results for his clientele. Mr. Berwyn has managed political campaigns since 1994, and has developed political, commercial, and organization’s internet websites for several years. He prides himself on his successful negotiation skills.

LIDEN Enterprises, LLC provides its clients with state of the art, technologically advanced solutions. Our innovative and creative staff commit to positive interactive relationships in order to best serve you.

Some services LIDEN provides include:

Media Effectiveness

Political Campaign Management

Grass Roots Mobilization

Political Strategy and Analysis

Building Effective and Diverse Coalitions/Alliances

Advocacy

Strategy Development

How to Access and Persuade Decision Makers

In addition, we develop Seminars, Grass Roots Advocacy Techniques and Policy Analysis, tailored to meet the needs of your changing environment.

We offer a wide range of training and seminar courses in a variety of applications:
This is not a comprehensive list, and each of these topics will be tailored to suit
your organization.

Social Marketing and Media Promotion

What is Marketing
Identifying Target Markets
Message Development Process

Working Effectively with the Media-Interviewing

How To Pull off an Effective Interview
Framing the Issue
The Do’s and Don’ts of Interviewing
Your Rights/Reporter’s Rights
The Difference in Television, Radio & Newspapers

Getting the Message Out

Broadcast Television (general characteristics)
*Public Service Announcements (PSA’s)
*Paid Advertising
*Writing for TV

Radio (general characteristics)
*PSA’s
*Radio Wrap-arounds
*Mentions

Print Media (general characteristics)
*What Types of Newspapers are out there?
*Writing for Print
*Editorial Boards/Letters to the Editor

Networking

Defining Networking
Sphere of Influence
Networking Traits and Tips
Maintaining Your Network

Working With Coalitions/In Partnerships
(Coalition Building)

Designing the Coalition
Who are the Players?
Bringing Groups Together
Successful Partnerships
Do’s and Don’ts

Building a Strategic Media Promotion Plan

How to be a Strong Policy Advocate

Lobbying Techniques
Grasstops (Key Gatekeepers)
Grassroots
How to Communicate with your Lawmaker
Massaging your Message

LIDEN provides complete Internet services through its subsidiary ApexTek.Com .

LIDEN CLIENTS:

Political Parties

Political Candidates

Non-Profit Organizations

Government Entities

Corporate Clients

Lobbying Firms

The Health Care Industry

The Academic Community

Scientific Research

Business Enterprises

Arts

Personal Websites